Distribution
Trade Distribution
The company launched its latest challenge in 2021 with the takeover of the trade distribution of Intersnack for the territory of the most important region in the country – Sofia.
The service provides weekly logistics services to over 2,000 delivery points, which as of 2021 grows into a commitment to document management between companies and the market.
That is why, based on the existing structure and operational capacity, our direct trade distribution was launched in the same year, in which a number of established and innovative new brands entrusted us with the logistics of the product and its operational development through our own sales team.
Designed and operated by seasoned professionals in trade this new division successfully for a second year presents the name of the company as a synonym of professionalism and correctness for suppliers and clients.
The developed operational and innovative practices define bERS Distribution as a loyal forward-looking partner that is motivated by the constantly changing market in the country.
Today, bERS Distribution can proudly boast as an established distribution network in the Traditional Trade Market and Key Accounts, as a representative of over 500+ products in 22 categories.
Our successful portfolio development strategy
is based on the following basic principles:
01.
Optimization of the portfolio in order to maximize the effectiveness of the results for each of our partners. Limiting the overcrowding of products, leading to a lack of focus in the work of the sales team.
02.
Limit unwanted internal cannibalization of products by activating one supplier representing the category.
03.
Willingness to work with manufacturers and importers focused on strategic development and establishing their own range of products, with a clear and predictable vision of support.
bERS Logistics
Our distribution services consist of
Inventory Management
Experienced and pro-active sales management
Coverage of national distribution in all temperature regimes
Excellent performance and quick response
Shared sales team
Market feedback and a solution-oriented approach
Integrated ERP software
Promotional planning. Product activation
Based on many years of experience in storage and logistics, the company aims to systematically analyze and optimize its inventories, maintaining a balance between needs and market demand. The rotation of the goods is managed strictly in compliance with the standards for FIFO and FEFO, as well as the storage requirements submitted to us by the suppliers.
Our team consists of proven seasoned professionals in the field of sales of fast-moving consumer goods, representing a successful mix of skills and knowledge of the market and the processes needed to build a successful distribution nationwide.
The company has full national coverage, providing a variety of storage and delivery options in all temperature controlled regimes.
Our central warehouse in the immediate vicinity of Sofia, our logistics hubs around country and our fleet are fully equipped and ready to meet the requirements of the most delicate product groups.
Time is money, and the speed of the distribution chain, as well as the commercial administration, are fundamental element of our distribution vision.
That is why we guarantee a constant process of optimization of processes and practices providing us with express service between the individual trade participants.
The presentation of a profitable distribution model for our suppliers is ensured by sharing the infrastructure base, administration and sales team in fulfilling the commitments. In addition, this defines the role of bERS Distribution as a complex supplier, present in many key categories. This approach provides our partners with an optimized cost framework, competitive advantage and excellent conditions for our distribution service.
Systematic feedback from the market is crucial for proper understanding of the market process and making strategically important decisions. That is why we provide the necessary operational and analytical resources to our partners with detailed information about the development, needs and challenges related to the distribution of their products.
All processes of the company are connected in a common base through integrated ERP software. Due to that we have quick access to accurate information, which is crucial for our daily work. The wide range of functionalities and the constant upgrading with modules for management and analysis are the tools that support our development process.
In the dynamic market environment, the right management of promotional activities, their distribution in different target markets and the presentation of new products are crucial for achieving the set goals. The proven skills of our sales reps to impose these planned promotions on their customers are an essential part of this process. That’s why we provide proven speed-to-market practices that give our partners confidence that their innovations will reach the shelves as soon as possible.
Why bERS?
Complete logistics service
bERS executes all processes from receiving and processing the orders to the preparation for shipment and delivery to the customer.
More than 17 years of experience
We have a team of professionals who execute orders and deliveries for small and medium businesses.
100 % reliable partner
bERS provides logistics services in the country and abroad, fully complying with all requirements and the needs of its customers.
Save time and money
Try one of our centers for logistics services and order processing in the country.